JOGG

Illustration, identity design

JOGG - Jongeren op Gezond Gewicht is a national organization that aims to help the younger generation make healthier choices by working together with all the stakeholders, from municipalities to sports clubs to present these kids with better alternatives to candy, baked goods, and French fries alike.

Together with Agency We Are Just, studio ivh developed an enormous library of characters, backgrounds, and visuals to clearly, yet empathically engage and inform everyone involved.